I worked with Kaldor design agency to create a series of illustrations and animations as part of a brand awareness campaign for Sheridan College playing with the subversive messaging "You can't change the world" and "you won't get far" in order to draw attention in and learn more about how Sheridan's degree programs can help you get past this negative stigma. 

The 30 second animation was played in Cineplex theatres across Ontario before coming soon movie trailers. The second animation was played in Cineplex lobby screens as well as on a variety of digital billboards, multimedia displays and youtube ads.

AD: Kaldor design